“First of all, it is so valuable to learn from your colleagues in other cities, to get to know them, to listen to what they struggle with, to understand why they make the decisions they make in their cities. Secondly, you might have an epiphany. Some things you have never thought about are suddenly so obvious. Thirdly, after the symposium, you will find it easier to reach out to other bike tour operators, because it's more comfortable talking to someone who's face you know.”